We've made some exciting new changes to the Campaigns Page in your FIND Predictive Retail Suite (PRS). The Campaigns Page is where you can find the right audience group for the emails you send to your customers. This is how it works. There are 6 cards and we'll refer to them as cards and as steps in the process below.
When you go to the Campaigns Page, you'll find the plus button at the bottom right hand corner of the page. This button will allow you to add a new email that you are planning to send to your customers.
Clicking on the plus button brings you to the new and improved Campaigns Page.
The title at the top of the page will remain 'untitled' until you've gone through the first few steps.
Step 1: Name and Connect your Campaign.
You do this by entering the name you used for that email inside of your email provider.
Step 2 Campaign Message
Here you choose the message of your email. You do this by clicking on the 'add message' plus sign in the top right hand corner of the card.
The plus button will bring you to this pop-up where you begin to enter various attributes of the email such as Campaign Type, Campaign Event and the Products involved.
You can add more than one message to the email and thats why the card has an effectiveness meter. When considering predictive personalization, the most effective emails have one message, one event and one product grouping.
With every additional message added to the email, the effectiveness meter will show you how far the email is moving away from personalization.
At the right of the card, you can delete or edit any particular message in the email.
Step 3: Find an Ideal Audience Group
Although there is a drop down menu that gives you access to all the Audience Groups saved in your FIND Suite and there may be times you have a very particular segment in mind, over all when looking for your Ideal Audience Group, we suggest to choose 'Everyone' here.
Once you've selected your Audience Group, click on the Find Audience Group button.
Now you can use the metrics that show up to compare the FIND Audience Group potential and risk with Everyone Else and you can also choose to use one or both groups.
To change the size of the Audience Group, you can adjust it's relevancy from Most Relevant to Relevant and even to Somewhat Relevant.
Here I've adjusted from Most Relevant to Relevant. As you move from Most Relevant to Somewhat Relevant you will notice that while the Audience Group and Potential Revenue increases, so does the impact to that groups LTV (Life Time Value).
Click the little box on the top right hand corner of the Audience Group you want to use.
Step 4: Campaign Strategy
Choose between a regular campaign or use the email as an AB test.
After you choose the Campaign Strategy, click Find to see how many customers in the Audience Group are emailable.
Step 5: Schedule Campaign
When scheduling the campaign, it's important to select the Campaign Duration too, this will ensure the stats reflect the right amount of time.
Step 6: Add Campaign Thumbnail
You can attach an image for easy reference.
At any time:
On the top right hand corner, you can cancel, download the Audience Group or Save the Campaign at any time.
After the Campaign has been saved, you can access the Campaign Stats anytime after it's published date.