Campaigns in FIND Market™ is where you find the ideal audience group for your email marketing messages.
To create a NEW campaign and find the ideal audience group for your email marketing message simply click on the Add Campaign button. There are 6 simple steps and each step has it's own card.
The title at the top of the campaign will remain 'untitled' until you've gone through the first few steps.
You will see the progress bar change as you go through the 6 steps.
Step 1: Name and connect your campaign.
You do this by entering the name you used for that email inside of your email provider.
Step 2: Campaign message
Here you choose the message of your email. You do this by clicking on the 'add message' plus sign in the top right hand corner of the card.
The plus button will bring you to this pop-up where you begin to enter various attributes of the email such as Campaign Type, Campaign Event and the Products involved.
You can add more than one message to the email and thats why the card has an effectiveness meter. When considering predictive personalization, the most effective emails have one message, one event and one product grouping.
With every additional message added to the email, the effectiveness meter will show you how far the email is moving away from personalization.
At the right of the card, you can delete or edit any particular message in the email.
Step 3: Find an Ideal Audience Group
Although there is a drop down menu that gives you access to all the Audience Groups saved in your FIND Suite and there may be times you have a very particular segment in mind, over all when looking for your Ideal Audience Group, we suggest to choose 'Everyone' here.
Once you've selected your Audience Group, click on the Find Audience Group button.
Now you can use the metrics that show up to compare both the FIND Audience Group potential and the risk involved in choosing to send the email to Everyone Else and you can also choose to use one or both groups.
To change the size of the Audience Group, you can adjust it's relevancy from Most Relevant to Relevant and even to Somewhat Relevant.
Here I've adjusted from Most Relevant to Relevant. As you move from Most Relevant to Somewhat Relevant you will notice that while the Audience Group and Potential Revenue increases, so does the impact to that groups LTV (LifeTime Value).
Click the little box on the top right hand corner of the Audience Group you want to use, like this:
Step 4: Campaign Strategy
Choose between a regular campaign or use the email as an AB test.
After you choose the Campaign Strategy, click Find to see how many customers in the Audience Group are email able.
Step 5: Schedule Campaign
When scheduling the campaign, it's important to select the Campaign Duration too, this will ensure the stats reflect the right amount of time.
Step 6: Add Campaign Thumbnail
You can attach an image for easy reference.
As you're creating your campaign, on the top right hand corner of the page, you can cancel, export, finish later, or save it anytime.
After the Campaign has been saved, you can access the Campaign Stats anytime after it's published date.
All campaigns you've created are listed on the campaigns landing page. Each campaign has it's own card. Each campaign card shows the name of the campaign, date it was created, date is was published and the status of the email (draft, ready to publish and published).
You can sort these cards by clicking on the Show All button at the top right hand corner of the page.
On the campaign cards, you can also see the predicted revenue, the actual revenue to date, the predicted LTV (customer LifeTime Value) impact and LTV impact to date. Click the Details button to learn more about the customers involved.
In Details you can Refresh or View Full Stats:
Refreshing ensure's you're looking at the latest version of the campaigns stats including open rate, click rate, conversion rate and conversion dollars as you can see below.
View Full Stats is where the FIND PRS™ is synced to your email service provider so you can view the campaigns full metrics.
Below that, still in Details, you can learn more about the audience group involved. You can see their average basket size, net sales (over the past 4 months) and net sales broken into 3 customer groups including your top three deciles.
At the bottom of the Details page is a visual of the audience group involved and their sales performance year over year for the same 4 months.