In Opportunities, the FIND PRS™ can do the work for you. It finds sales and performance anomalies by product and by location within your data and presents you with actionable items to drive sales while protecting margins.
You can find Opportunities in FIND Harmony™ by clicking on the little arrow.
Opportunities will be filed in two ways; Active and SAVED. Active Opportunities are NEW, they have not been used, saved or deleted. An Opportunity will only move to the SAVED page, when you save it.
Access the action menu by clicking on the 3 dots on the upper right side of the Opportunity card. Here you can:
Refresh the Opportunity to see the latest data involved.
Create a Campaign which pushes the Opportunity to FIND Market™ accessing your email service provider and linking the Opportunity to an email so you can send an email to the right customers.
Save the Opportunity to view at a later time.
Delete the Opportunity if it doesn't look interesting to you.
When you save an Opportunity, you'll have the option to save the Audience Group, the Product Group or both. Simply click on the box to highlight it and then name it for easy reference in the future.
When you delete an Opportunity, you'll be prompted to provide feedback. Although Opportunities will be removed automatically after they expire, it's better to delete and provide feedback because the FIND PRS™ will use this feedback to continue increasing the relevancy of your Opportunities.
There may be more than 1 page of Opportunities and you can find additional pages here.
You can custom sort through the different types of Opportunities by selecting Sort By in the top right hand corner of your Opportunities Page.
Viewed Opportunities will be listed below the Opportunities that have not yet been viewed. The un-viewed Opportunities won't have the coloured bar on the left hand side. Expired Opportunities show Expired on the right hand side instead of 7 Days like the example below.
Expired Opportunities that have not been saved will be removed from the PRS™.
Each Opportunity has a card. The Opportunity Name includes the Product involved. On the card, you can also see number of Units, Audience Size, and the Potential Revenue of that Opportunity. Potential Revenue is calculated by considering the number of products, the number of customers most likely to be interested in that product and your company's average dollars earned per email.
You can learn more about the audience group in that Opportunity by clicking the Details button on the bottom right corner of the Opportunity card.
The upper half of the details page has the Opportunity Name and the same action items to choose from as discussed above; Save, Create a Campaign, Refresh, or Delete the Opportunity.
Next you'll see the product involved, the size of the audience group, the potential revenue and expiry date of the Opportunity.
Below that you can learn more about the audience group involved. You can see their average basket size, net sales (over the past 4 months) and net sales broken into 3 customer groups including your top three deciles.
At the bottom of the details page is a visual of the audience group involved and their sales performance year over year for the same 4 months.